Cookies Policy
Effective Date: 1 January 2025 | Last Revised: March 2025
Document Reference: IR-CP-2025-001 | Version: 2.4
1. Introduction and Scope
This Cookies Policy (“Policy”) is issued by Infinity Realty Real Estate LLC (“Company”, “we”, “us”, or “our”) and sets out a comprehensive description of how the Company deploys cookies, web beacons, pixel tags, local storage objects, and other tracking and automated data collection technologies (collectively, “Cookies”) on the website located at infinityrealty.ae and associated subdomains (“Platform”).
This Policy is intended to be read in conjunction with our Privacy Policy, which provides further information regarding our broader data processing activities and your rights as a data subject. By continuing to use the Platform, you acknowledge that you have reviewed this Policy and consent to the use of Cookies as described herein, except where applicable law requires a higher standard of consent, in which case we will request your consent through an appropriate consent management mechanism prior to deploying non-essential Cookies.
2. What Are Cookies and Similar Technologies?
Cookies are small text files containing a string of alphanumeric characters that are stored on your end device (computer, tablet, smartphone, or other connected device) when you access a website. Cookies are widely employed across the internet to enable websites to function correctly, remember user preferences, facilitate authentication, and gather analytical data. Cookies may be set by the website operator (first-party cookies) or by third parties whose services the website uses (third-party cookies).
In addition to traditional cookies, we may also use the following tracking technologies:
- Web Beacons / Pixel Tags: Transparent graphic images (also known as “clear GIFs” or “tracking pixels”) embedded in web pages or emails that enable the Company or third parties to monitor user behaviour, measure campaign effectiveness, and compile statistical reports.
- Local Storage Objects (LSOs): Data stored directly in your browser using HTML5 local storage, session storage, or IndexedDB, which may persist beyond a single browsing session.
- Device Fingerprinting: The collection of information about your device configuration, browser settings, and network parameters to generate a probabilistic identifier for analytics and fraud prevention purposes.
3. Categories of Cookies Deployed
The Platform deploys the following categories of Cookies, classified by purpose:
3.1 Strictly Necessary Cookies
These Cookies are essential to the operation of the Platform and cannot be disabled. They enable core functionality such as page navigation, security enforcement, load balancing, and session management. Without these Cookies, services you have requested cannot be provided. No consent is required for the deployment of strictly necessary Cookies under applicable law; however, we are required to inform you of their use pursuant to applicable regulations. These Cookies do not store any personally identifiable information.
3.2 Performance and Analytics Cookies
These Cookies collect information about how visitors use the Platform, including which pages are visited most frequently, how long visitors remain on particular pages, error messages encountered, and traffic sources. All data collected through analytics Cookies is aggregated and anonymised prior to processing and is used exclusively to improve the structure, content, and performance of the Platform. These Cookies are deployed by the Company and authorised third-party analytics providers.
3.3 Functionality Cookies
Functionality Cookies allow the Platform to remember choices you make, such as your language preference, geographic region, and other personalisation settings, so as to provide you with a more tailored and consistent user experience. The information collected by these Cookies may be anonymised and they do not track your browsing activity on other websites. Disabling these Cookies may result in reduced functionality and a less personalised experience.
3.4 Targeting and Advertising Cookies
These Cookies are used to deliver advertising content that is relevant and tailored to your interests, based on your browsing behaviour on the Platform and across other websites. They may also be used to limit the frequency with which an advertisement is shown to you and to measure the effectiveness of advertising campaigns. These Cookies are deployed by us and by authorised third-party advertising technology partners and may involve the processing of your personal data as described in our Privacy Policy. You may opt out of interest-based advertising at any time through the mechanisms described in Section 5 below.
3.5 Security and Fraud Prevention Cookies
Certain Cookies serve security purposes, including the detection and prevention of malicious activity, bot traffic, credential stuffing, and other forms of abuse. These Cookies may be deployed by the Company or by authorised security service providers and are necessary to protect the integrity of the Platform and its users.
4. Third-Party Cookies and Service Providers
The Platform uses services operated by authorised third-party providers who may set and access Cookies on your device in connection with their respective services. Each such third party operates as an independent data controller in respect of the data collected through their Cookies and is governed by their own applicable privacy and cookies policies. Current authorised third-party cookie operators include, without limitation:
- Google Analytics (Google LLC): website traffic and user behaviour analytics. Google Privacy Policy
- Google Tag Manager (Google LLC): tag management and deployment of tracking scripts.
- Google Ads / Remarketing (Google LLC): conversion tracking and interest-based advertising.
- Meta Pixel (Meta Platforms, Inc.): social media advertising attribution and audience targeting on Facebook and Instagram platforms.
- Cloudflare, Inc.: content delivery network, DDoS protection, and bot mitigation services. Cloudflare Privacy Policy
The Company does not control the data processing activities of third-party cookie operators and accepts no responsibility for their compliance with applicable data protection laws. We encourage you to review the relevant third-party privacy and cookies policies for further information.
5. Cookie Duration and Persistence
Cookies may be classified by their persistence as follows:
- Session Cookies: Temporary Cookies that are stored only in your browser’s memory for the duration of a single browsing session and are automatically deleted when you close your browser.
- Persistent Cookies: Cookies that remain stored on your device until a specified expiry date (which may be days, months, or years in the future) or until manually deleted by you. Persistent Cookies enable the Platform to recognise you as a returning visitor and recall your preferences across sessions.
The specific duration of each Cookie deployed on the Platform varies by Cookie type and provider. Full technical details of all Cookies deployed, including names, durations, and providers, are available upon request by contacting us at the details below.
6. Managing and Withdrawing Cookie Consent
You may manage your Cookie preferences at any time through the following mechanisms:
- Browser Settings: Most web browsers provide controls that allow you to view, block, or delete Cookies stored on your device. Guidance on managing cookies in commonly used browsers is available at www.allaboutcookies.org.
- Opt-Out of Google Analytics: You may install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
- Opt-Out of Interest-Based Advertising: You may opt out of interest-based advertising served by participating companies through the Digital Advertising Alliance’s opt-out tool at optout.aboutads.info or the Network Advertising Initiative’s opt-out tool at optout.networkadvertising.org.
- Do Not Track: Some browsers include a “Do Not Track” feature that signals to websites that you do not wish to be tracked. The Platform currently does not respond to Do Not Track signals; however, you may use the other mechanisms described above to control tracking.
Please note that blocking or deleting Cookies, particularly strictly necessary Cookies, may result in the Platform being unable to function properly or in the loss of your preferences and personalisation settings. The Company accepts no liability for any degradation in the functionality of the Platform resulting from your election to restrict or block Cookies.
7. Cross-Border Data Transfers
Some of the third-party cookie operators identified in this Policy are based outside the United Arab Emirates and accordingly, data collected through their Cookies may be transferred to and processed in jurisdictions outside the UAE. Where such transfers occur, the Company and the relevant third-party operators are required to ensure that appropriate safeguards are in place in accordance with applicable data protection legislation, including the UAE PDPL. By accepting the use of such Cookies, you acknowledge and consent to such international data transfers.
8. Amendments to This Policy
The Company reserves the right to amend this Cookies Policy at any time to reflect changes in applicable law, regulatory guidance, the Cookies deployed on the Platform, or our data processing practices. Any amendments will be effective upon posting the updated Policy on this page with a revised effective date. Where we make material changes that require fresh consent, we will deploy an appropriate consent mechanism to obtain your updated consent prior to deploying the revised Cookies. Your continued use of the Platform following the posting of amendments constitutes your acceptance of the revised Policy to the extent permitted by applicable law.
9. Contact Us
If you have any questions, concerns, or requests relating to this Cookies Policy or our use of tracking technologies, please contact our Data Protection function:
- Infinity Realty Real Estate LLC
- Legal & Compliance Department
- Dubai, United Arab Emirates
- Email: admin@infinityrealty.ae